![]() ![]() At the time of writing this blog, I couldn’t find a setting for specifically turning off ads based on “offline location tracking” on Facebook – do let me know if you were able to find it. Well, if you don’t want Facebook (or other social media) to track your offline activity – the easiest way would be to disable location tracking in the app. Offline conversion tracking is the next big revenue source for social media. Normally, this sales conversion wouldn’t have been attributed to Facebook, but now with this new location tracking feature, Facebook can actually charge the advertiser for this conversion (a gold mine really!). Click Measure distance from the drop-down menu to drop a marker. How To Measure Distance Walked On Google MapsTap and hold the starting point where you want the distance measurement to begin. Click on the map again or enter another search. That means Facebook is missing out on charging their advertisers for conversions that don’t happen online.Īssume you saw an ad for the latest iPhone (from Apple) on your Facebook feed and in the next days you actually visited Apple’s store and bought an iPhone. How to measure distance between two points in Google Maps. Select a location by clicking on the Google map or by using the the search box. Why would Facebook be interested in knowing which stores you visited in person? Well, according to Facebook’s post, over 90% of purchases are still made in physical stores and not online. Why is Facebook interested in tracking offline activities? To start measuring distance, open Google Maps, then long-press your first target point to drop a pin on the location. So, which of these options do you prefer to use Let us know in the comments below. Alternatively, you can use a web app that will automatically do the math for you. Facebook has announced that it will allow advertisers to target customers who have visited their stores in person. To find the halfway point between two addresses on Google Maps, you can either measure the distance between the two locations or calculate the midpoint using coordinates. If you had any doubt that there was a clear separation between your offline life and online activities, Facebook’s latest announcement on offline conversions certainly does put it to rest. ![]()
0 Comments
Leave a Reply. |